Within each of these, there will be subdivisions to drill down further. The cumulative score across all these will give the overall maturity of the company. The overall maturity will be a classification at 5 levels -
Level | Description |
Initial | MarTech maturity capability exists but is poorly developed |
Nascent | Business unit driven, Siloed approach, Tactical,Processes not defined, some infrastructure is putin place |
Emerging | Enterprise level coordination starts, Standards are being put in place. Still largely driven by a few cheer leaders |
Connected | Enterprise Framework is operational, Defined standards have large scale adherence; Infrastructure is consolidated |
Multi-Moment | Data-driven decision making becomes embedded in business strategy, Initiatives are well defined & managed, Long term sustainability |