• Measuring ROI

    One of the main challenges faced by businesses is to measure the impact created by MarTech platforms. This makes it difficult to measure the ROI generated. Apart from the challenge of how to measure this impact, another challenge faced is in deciding how much should be attributed to each team involved in the given programme. With multiple teams being involved, (Marketing, IT, Sales, HR), the chances of overlap is very high as each team would like to attribute the final success to their effort.

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